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Project Scope
Logo Design, Branding, Marketing Consultant, Campaign Management
About the Client
MAPLD is a welcoming hub located in the south suburbs of Chicago.
Serving as an open door to the community, the library offers patrons access to resources, programs, and possibilities that inform, inspire, and connect.
The Challenge
The goal was to craft a brand identity that felt both authentic and forward-thinking, one that captured the spirit of a modern library without leaning on overused symbols or dated visuals. The design needed to honor the library’s mission as a welcoming community space while feeling fresh, engaging, and free of clichés often associated with traditional library branding.
Our Solution
We created a fresh, modern visual identity for the Matteson Area Public Library District that positions the library as more than just a place for books. The new branding highlights the library as a hub of access, learning, and possibility. By designing a logo centered on a door—a universal symbol of opportunity—we gave the library a timeless mark that reflects its mission. Along with the branding guide and social media strategy, staff training ensured the team could confidently carry the new identity across all platforms and materials.
Services Provided
√ Brand Strategy
√ Logo Design
√ Brand Design
√ Brand & Social Media Guidelines Creation
√ Marketing Design, Signage
√ Marketing Consultant
√ Project Management
√ Print Coordination
√ Adobe Creative Suite Training (InDesign, Photoshop, Illustrator, Acrobat) — trained staff on how to use and customize branded templates for consistency across platforms
LOGO VARIATIONS
MAPLD HORIZONTAL LOGO WITHOUT TAG
ICON
MAPLD HORIZONTAL LOGO
WITH TAG
ICON #2
(IN HOUSE ONLY)
